The rumours turned out to be true, as Activision has swooped in and scooped up the business of Major League Gaming for a cool $46 million dollars. At least, that’s the dollar number that’s been floating around the Internet.
This is a huge acquisition for Activision, which — as its CEO has confirmed — hopes to be at the helm of the “ESPN of eSports.”
Here’s what Mr. Kotick had to say about the deal:
“Our acquisition of Major League Gaming’s business furthers our plans to create the ESPN of esports. MLG’s ability to create premium content and its proven broadcast technology platform – including its live streaming capabilities – strengthens our strategic position in competitive gaming. MLG has an incredibly strong and seasoned team and a thriving community. Together, we will create new ways to celebrate players and their unique skills, dedication and commitment to gaming. We are excited to add Sundance and the entire MLG esports team to our competitive gaming initiatives.”
Don’t worry, though, as MLG will continue on with MLG.tv, MLG Pro Circuit Battles and the GameBattles platforms. Nothing seems to be at risk here – at least, at this point in time – and MLG’s co-founders seem incredibly happy with the deal. Then again, who wouldn’t be exuberant after earning close to fifty million dollars?
Read on for what they had to say:
Sundance DiGiovanni, Chief Executive Officer and MLG Co-founder, said, “Our mission for over 12 years has been to promote and expand the growth of competitive gaming worldwide, and today the industry is at a key inflection point as its popularity soars and rivals that of many traditional professional sports. This acquisition and Activision Blizzard’s commitment to competitive gaming will expand the opportunities for gamers to be recognized and celebrated for their competitive excellence.”
Mike Sepso, Senior Vice President of Activision Blizzard Media Networks and MLG Co-founder, said, “Sundance and I founded MLG to highlight the incredible talent of competitive gamers all over the world. Activision Blizzard’s esports leadership, incredible intellectual property and long history in competitive gaming create a perfect home for MLG’s capabilities. The acquisition of MLG’s business is an important step towards Activision Blizzard Media Networks’ broader mission to bring esports into the mainstream by creating and broadcasting premium esports content, organizing global league play and expanding distribution with key gaming partners.”
What are your thoughts about this acquisition? Do you think it’s a good move for Major League Gaming, or do you simply see it as Activision flexing its financial muscle?