Forthright COO of EA Peter Moore has told an audience at the Credit Suisse Technology Conference that the company has an “embarrassment of riches” in terms of upcoming games for the 2017 financial year, which begins on April 1st, 2016.
Along with continued post-launch support for Star Wars Battlefront and still-to-be-released titles for the current financial year, it seems Moore is already starting to look forward to the likes of Mass Effect: Andromeda and Mirror’s Edge: Catalyst.
Well it’s a little bit of an embarrassment of riches, particularly in FY17 which commences for us on April 1st, in which we’ve got some of our core franchises: a new Battlefield coming up, a new Mass Effect title coming up. We actually kick off the year with Mirror’s Edge which we have pushed out of FY16 and into FY17 and we also have Mass Effect from our BioWare studio, Mass Effect: Andromeda.
So one of the things we need to do – and Plants vs Zombies: Garden Warfare 2 is shipping in Q4 of this year – is to merchandise, is to make sure that we don’t cannibalize. It’s a high class problem to have.
Interestingly, the promotion of EA‘s future releases comes just after claims by the COO of a major retailer that Star Wars Battlefront failed to meet sales expectations. Still, with titles like Mass Effect: Andromeda on the horizon, it’s hard not to be excited by what the publisher has in the wings.