As discovered by a NeoGAF user Rösti, Microsoft filed a trademark application with the United States Patent & Trademark Office last week for the name Marlow Briggs. The application states that the company intends to use the trademark for some type of “game software”, however, no other details were provided in the filing.
Microsoft has not made any Marlow Briggs related announcements since the discovery of the trademark and when asked about the filing a company spokesperson would only say, “Microsoft often acquires various trademarks as part of its ongoing business strategy, but beyond that we have no comment.”
With Microsoft choosing to remain tight-lipped about their “ongoing business strategy”, we will just have to wait until an official announcement is made to find out exactly what Marlow Briggs is.
Until that happens, feel free to speculate in the comments below as to what you think the game could be. Our best guess is that the Briggs name is in reference to Briggs Industries (the makers of fancy bathroom fixtures), which would make Marlow Briggs Microsoft’s “Better with Kinect” answer to Nintendo’s Mario.