Despite previous statements from Sony president Shuhei Yoshida that the company “wasn’t looking to make a profit” with PlayStation VR, the opposite now seems to be true, according to comments made by Sony developer relations executive Adam Boyes at last night’s reveal event for the device.
The total U-turn in stance by the globe-spanning company is interesting, to say the least, perhaps suggesting that Sony had originally priced the device lower than the now-confirmed $399 price.
Officially, however, Boyes told Game Informer in an interview that they’ll now be able to sell the VR peripheral at a profit due to them being able to source high quality parts at suitable prices.
Obviously we need to make money on the unit, but we’ve been in the consumer electronics business for a long time, so our ability to source great, high quality parts is a big part of it. Every device we’ve sold since PlayStation 4 has been in the black.
The good news just keeps coming for Sony, it seems. Not only is their own VR device now confirmed to be the cheapest among its competitors, but it will also sell at a profit. That’s in the direct opposite to the Oculus Rift which, Oculus has already confirmed, will be sold at a loss.
PlayStation VR releases in October 2016, and is already open for pre-order, although you may already be too late. Stock is selling out fast.