Prior to its official start, where the doors open and tens of thousands descend upon the Los Angeles Convention Center, E3 unofficially begins with press conferences. There, the suits, creators and hired talkers behind some of the industry’s biggest players (and video games) take to the stage to announce what’s coming down the pipeline. Of course, the biggest draws are always the rumoured surprises, but being able to get an early look at a big upcoming game, such as Gears of War 4, is also always appreciated.
This past E3 — E3 2016 — was no different. Although the show technically began on Tuesday, June 14th, it unofficially started when Electronic Arts’ press conference began at around 1pm Pacific Time on Sunday, June 12th. And, as we all know, the madness didn’t let up until the Convention Center closed its doors on the 16th.
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On the Sunday and Monday, we were treated to some huge surprise announcements, great-looking gameplay and more, including a big concert that was almost kept a surprise. Things weren’t always perfect, though, as a change in plans led to one company disappointing its attendees and leaving some of us with a sour taste in our mouths.
In this article, we’ll dissect and discuss the press conferences that were, as part of our E3 2016 retrospective. Through that, we’ll rank each company’s showing from worst to best, ending with the eventual winner.
Now, without further adieu, let’s get on with the rankings.