Sony Has “No Plans” For A PlayStation 3 Price Cut


Sony Has "No Plans" For A PlayStation 3 Price Cut

With Sony finally revealing the PlayStation 4 at E3 last week, and confirming that it will launch this Holiday for $399, many were expecting the company to also announce a price cut for the PlayStation 3. That current-gen price drop didn’t happen, and now a Sony exec has stated that the platform holder has “no plans” to reduce the MSRP for the PS3.

Speaking to GamesIndustry International,┬áSony Computer Entertainment UK managing director Fergal Gara explained the company’s position on the PlayStation 3, saying:

“There’s no plans as yet. The PlayStation 3 is a system where it hasn’t been particularly easy to get the costs down.”

“We continue to look at opportunities, there may or may not be any more, I genuinely can’t answer to that. But it will certainly be a more keenly priced machine in relative to PlayStation 4. It will sit there as a viable entry level machine for years to come. It will be different by territory as to how long its life is. There’s still a lot of love for PS3,”

The PlayStation 3 is currently sold in several difference SKUs, with the 500GB model offered in a one game/30-day PlayStation Plus bundle for $299 on Sony’s website. Assuming this price holds throughout the remainder of this year, it will put the high-end PS3 just $100 lower than the PlayStation 4’s launch price. This is not a terrible position to be in, and there is certainly a case to be made for not wanting to have too much of a spread between the two consoles, but it certainly would not hurt sales to drop the PS3 by $50 across the board.

Despite what Sony claims, I don’t think we can rule out the possibility of a PlayStation 3 price cut before the end of this year. We won’t hear anything official about it until they are ready to pull the trigger — as it would kill sales to announce it early — but it seems like a reasonable move to make before the Holiday 2013 shopping season ramps up.