In the movie world, what’s the one thing bigger than Avengers: Infinity War? The promotional push from Marvel Studios, of course.
While the company has shown nothing but restraint in the trailer department, Infinity War merchandise is beginning to find its way into every nook and cranny on the planet, beginning with glassware of the Mad Titan. It emerged this past weekend alongside some artwork of the fabled Infinity Gauntlet, while Marvel enthusiasts were treated to what is perhaps the best look at Thor’s mighty new weapon yet.
And so, in an effort to keep that momentum ticking over, The Geek Power (h/t CBM) has uncovered some new Avengers-themed merch featuring a bearded Steve Rogers and duvet covers dedicated to Earth’s Mightiest Heroes. It’s arguably the biggest movie in the world – for now, at least – so it shouldn’t be all that surprising that Infinity War has found its way onto everything from pint glasses to lunchboxes.
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Marvel mania has truly gripped the Internet, and with Black Panther teetering on the verge of release – not to mention the fact that Ant-Man and the Wasp is also coming down the pike – the MCU will only continue to grow and evolve with each passing year.
It is a hard-wired movie machine, after all, and Black Panther is living proof that, even as the MCU nears its 10th birthday, Marvel Studios continues to conjure up one box office success after another. With that in mind, surely Avengers: Infinity War will enter the box office pantheon later this year? $2 billion isn’t exactly out of reach, though it would take something truly special to dethrone the long-time king: Avatar.
May 4th is the date for your diaries, folks.