A Cure For Wellness Promos Ring In A Creepy New Year

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It’s a brand new year, and Fox’s A Cure For Wellness is ready to get freaky with it. In a collection of five New Year’s Day-themed promos, the horror film from director Gore Verbinski (Pirates of the Caribbean 1-3, Rango) promises an unsettling, demented psychological scarefest to ring in 2017 with.

Focused on how “we promise to improve ourselves, but we never do” with each new year, the first new promo demands that you “stop treating the symptom” and “take the cure” through these visually-maddening looks into this disturbing new mind-trip. The other four teasers focus on our failure to lose weight, “relief from pain relief,” weight loss again and failed resolutions in general.

If you’ve kept up with the marketing, these promos don’t provide anything new. Still, it’s a nifty, inspired way to highlight the recently passed holiday, and another chance to delve into this maddening new film, starring Dane DeHaan, Jason Isaacs and Mia Goth (Nymphomaniac: Vol. I & II).

For those unfamiliar, it follows an ambitious young executive (DeHaan) sent to retrieve his company’s CEO from an idyllic but mysterious “wellness center” located in a remote part of the Swiss Alps. Soon suspecting that the spa’s miraculous treatments are not as they seem, he brings to unravel some horrifying secrets.

A Cure for Wellness serves as Verbinski’s follow-up to The Lone Ranger, the critical and financial disaster finding the acclaimed director returning to his humble roots. It serves as his first R-rated endeavor since 2005’s massively-underrated dark comedy The Weather Man¬†and his first horror film since 2002’s The Ring.

Hopefully, A Cure of Wellness gives Verbinski’s bruised career the good treatment it deserves when it enters theaters on February 17th, 2017.