Marvel Studios are wringing out every iota of self-referentiality to their marketing strategy for Ant-Man. And why not? One of the comic book studio’s lesser-known properties – at least to the general moviegoing public – pimping out its diminutive superhero through a series of cleverly designed releases is definitely stirring up chatter. Last week, the arrival of an ant-sized teaser trailer for the teaser trailer sent waves of excitement across the blogosphere. Many scrambled to enlarge the tiny teaser preview in the hopes of getting a good look at the film’s first footage, which Marvel aided with by dropping a regular sized tease.
Ahead of the teaser’s proper release tonight, the studio unveiled a new one-sheet poster this morning containing another jab at Ant-Man’s stature. Now, thanks to EW, we’ve got our first close-up look at Paul Rudd as Ant-Man. However, this isn’t the first glimpse at Rudd in the movie. Last year we saw him in character as Scott Lang, which was a simple shot that didn’t muster up anywhere near the same level excitement as this latest EW cover.
Clutching his helmet to his side, an expression of assured cool on his chops, this is classic Rudd. I for one am excited to see how his laidback, effortless comedy cool will translate into a gigantic blockbuster.
You can check out the image in full below and be sure to catch the first teaser trailer for Ant-Man tonight during Agent Carter on ABC, 8 pm EST. If you’re unable to tune in, fear not, as We Got This Covered will post the preview as soon as it’s made available.
The next evolution of the Marvel Cinematic Universe brings a founding member of The Avengers to the big screen for the first time with Marvel Studios’ “Ant-Man.” Armed with the astonishing ability to shrink in scale but increase in strength, master thief Scott Lang must embrace his inner-hero and help his mentor, Dr. Hank Pym, protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world.
Marvel’s “Ant-Man” stars Paul Rudd as Scott Lang aka Ant-Man, Evangeline Lilly as Hope Van Dyne, Corey Stoll as Darren Cross aka Yellowjacket, Bobby Cannavale as Paxton, Michael Peña as Luis, Judy Greer as Maggie, Tip “Ti” Harris as Dave, David Dastmalchian as Kurt, Wood Harris as Gale, Jordi Mollà as Castillo and Michael Douglas as Hank Pym.
Peyton Reed directs Marvel’s “Ant-Man” with Kevin Feige producing and Louis D’Esposito, Alan Fine, Victoria Alonso, Michael Grillo, Edgar Wright and Stan Lee serving as executive producers. Marvel’s “AntMan” delivers a high-stakes, tension-filled adventure on July 17, 2015.