It can be argued that it is impossible not to love the minions. The adorable, indefatigable little creatures are so perpetually optimistic that they never fail to bring a smile to the face. They very quickly became the highlight of the Despicable Me movies – in which they selflessly devoted themselves to serving the interests of Gru the supervillain – and their short films are giant hits online. Needless to say, there was joy among the masses when the inevitable Minions movie was announced, and the full-length trailer did not disappoint.
But, these are minions – internet stars of the modern age – and they were never going to stop at a trailer. Inevitably, they would look to the Super Bowl to launch a TV spot for us all to spread around the digital space for them – reminding us to go see their movie. The Super Bowl is, after all, the perfect situation for them – a tribal gathering of followers, drooling with devotion, unbridled excitement, and heightened anticipation. The TV spot they delivered is, as expected, lots of fun, with zero spoilers.
The film synopsis, on the other hand, is a little more specific.
“The story of Universal Pictures and Illumination Entertainment’s Minions begins at the dawn of time. Starting as single-celled yellow organisms, Minions evolve through the ages perpetually serving the most despicable of masters. Continuously unsuccessful at keeping these masters – from T.Rex to Napoleon – the Minions find themselves without someone to serve, and fall into a deep depression.
“But one Minion named Kevin has a plan, and he – alongside teenage rebel Stuart and loveable little Bob – ventures out into the world to find a new evil boss for his brethren to follow.
“The trio embarks upon a thrilling journey that ultimately leads them to their next potential master, Scarlett Overkill (Academy Award winner Sandra Bullock), the world’s first-ever female supervillain. They travel from frigid Antarctica to 1960s New York City, ending in mod London, where they must face their biggest challenge to date: saving all of Minionkind… from annihilation.”
Minions will arrive in cinemas on July 10th, 2015. Check out the Super Bowl spot above and let us know what you think of it.
