Star Trek is having a rough week. The first teaser trailer for Star Trek Beyond hit the web and the reactions weren’t exactly positive. Add in the fact that its director Justin Lin stated that a big part of Into Darkness will be politely ignored in the sequel, and things aren’t exactly looking positive for the franchise are they? Well, fear not, because Simon Pegg has dished out his opinion on the teaser.
Hey U Guys caught up with Pegg this week at the European premiere for The Force Awakens, where the actor shared his thoughts on that divisive trailer:
“It was very action-packed. I didn’t… Yeah. It was surprising. I find it to be kind of the marketing people saying, “Everybody come and see this film, it’s full of action and fun,” when there’s a lot more to it than that. I didn’t love it because I know there’s a lot more to the film. There’s a lot more story and a lot more character stuff, and a lot more what I would call Star Trek stuff. But you know, they’ve got to bring a big audience in. They’ve got to bang the drum. To the Star Trek fans, I’d say be patient.
It’s hard to not agree with Pegg on this one. Trailers, like the films themselves, have shifted from actual teasers to broad spectrum adverts that have to pull in massive crowds. Appealing to a broad audience almost certainly reeks of selling out – and there’s the rub. If a film like Star Trek Beyond, with a hundred million-dollar budget or so, doesn’t make back its cash, then there’s no more outings. If you weren’t keen on Into Darkness, then that might not be the worst outcome.
Judge for yourself what’s what when Star Trek Beyond hits cinemas on July 22, 2016.