If you’ve ever witnessed the progressive house legend first hand, you understand the goosebumps that creep in as soon as his iconic synth progression kicks in.
Shot in mouthwatering 4K video, the official visual accompaniment to Eric Prydz‘s “Generate” is an absolute feast for the eyes. The producer is all about beauty in its simplest form, and that’s showcased brilliantly in this video, with minimalistic lasers and visuals tuned to inspire awe with maximum effect.
Aqueous sequins, intricate light fixtures and industrial architecture are the sole focus of this three minute film, centering entirely on breathtaking quality and illusion rather than plot points. Overall, the music video for “Generate” is a fantastic replication of the live Eric Prydz experience that you can enjoy in the comfort of your own home and compliments the track perfectly.
After a long wait, “Generate” will release June 8th and is now available for pre-order on iTunes.
