Well that’s one way of ensuring Scream is MTV’s highest-rated show this summer. I won’t spoil the clever teaser trailer that the teen-skewing network just unveiled for its upcoming adaptation of the iconic slasher franchise, but let’s just say that MTV fans are going to get a kick out of what the creative team for the series, arriving this June, has come up with.
When a Scream show was first announced, I was one of those people pretty evenly divided between excitement at all the delicious meta commentary an update could bring and trepidation that it would end the same way as MTV’s Skins and Inbetweeners takes (e.g. not well at all, and best forgotten very, very quickly). Since then, though, MTV’s advertisements for the series have done a pretty surprising job of getting me on the show’s side – with its fresh-faced cast, smart-mouthed tone and promise of total carnage, Scream may end up as pitch-perfect summer viewing.
Though Disney alum Bella Thorne has been leading the ad push for the series thus far, it’s been made clear that she’s filling the same capacity for this take that Drew Barrymore did for the original movie, so it’s really up to Willa Fitzgerald, Bex Taylor Klaus, John Karna, Connor Weil, Amadeus Serafini and Carlson Young (none of whom have really made much of an impact in the trailers) to carry the series.
Here’s the enigmatic synopsis:
What starts as a YouTube video going viral, soon leads to problems for the teenagers of Lakewood and serves as the catalyst for a murder that opens up a window to the town’s troubled past.
Scream will premiere on June 30th.
Tell us, what do you think of the ‘Killer Party’ promo? Too meta for your liking, or a great way to advertise the show? I’m leaning toward the latter, if just for that stupidly, awesomely cheesy final line.