Dreamworks Changes Its Iconic Logo, and Everyone Hates It Intensely
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DreamWorks Animation logo
via Comcast

DreamWorks changes its iconic logo, and everyone hates it with a passion

Who knew people cared so much about a logo?

Since being founded in 1994, DreamWorks has gone on to become arguably the biggest force in feature-length animation that isn’t owned by Disney, with audiences around the world instantly recognizing the company’s opening motif of the little dude fishing in the moon.

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Despite the old saying making it abundantly clear that you shouldn’t fix it if it isn’t broke, the company has gone ahead and done it anyway, and it hasn’t exactly been well-received. Taking a page out of the Marvel and DC playbook, the new and extended (but definitely not improved) intro makes a point of referencing DreamWorks’ heavy hitters and highest-grossing properties.

Was there anything wrong with the way it was before? According to the furious masses on Twitter, the answer has been a resounding no. In fact, you’d have to travel far and wide across the social media universe to find anyone who has a nice word to say about the expanded and unnecessarily long intro that seems to exist explicitly to hammer people over the head with DreamWorks’ successes.

https://twitter.com/GayVampireAdam/status/1596328394756870145
https://twitter.com/filmadlct/status/1596233343020007428

Look, we know it’s not exactly the end of the world, but that doesn’t mean folks aren’t allowed to be pissed off about it. Most fans are already fully aware that DreamWorks is responsible for Kung Fu Panda, the expanded Shrek franchise, How to Train Your Dragon, The Boss Baby, The Bad Guys, Trolls, and more, but that doesn’t necessarily mean they want to be reminded about it each and every time they head to the theater.


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Scott Campbell
News, reviews, interviews. To paraphrase Keanu Reeves: Words. Lots of words.