BruceDropEmOff’s Kick deal and why he was banned from Twitch

The successful Twitch streamer, BruceDropEmOff, known for his gaming content on the site, has announced to his 1.3 million followers that he would officially be making the movie to Kick, a rival live streaming platform to Twitch. Of course, this comes after numerous bans on his account. The reason for the most recent ban is not currently known, although it could be due to his use of the N-word during one particular stream. This marks the streamer’s fourth ban from the platform in total.

Bruce has had to deal with multiple bans

The drama with Bruce began at the start of this year, after he exited his partnership with the gaming content organization One True King in January. Since then, he’s spoken out against his former partners on Twitch numerous times. He called out OTK’s co-founder Mizkif, after an alleged sexual assault cover-up. His feud with his former organization led to a lot of drama and ultimately the situation that he finds himself in now.

Evidently, the content creator has had enough of the Twitch bans. The platform is known for being incredibly harsh when dealing with streamers who break company policies. This approach has driven away numerous well known creators on the site such as Adin Ross and Amouranth, who have gone on to greener pastures so to speak.

Details regarding his new deal

And now it seems Bruce is the latest name to join them as he confirmed via his YouTube channel on the 31st of May that he would be leaving Twitch and that he had signed a deal with Kick. In the video posted to his channel, titled “A New Dawn,” we see him traveling an icy tundra before following a neon sign that reads “Kick.” He’s transported to a new location where Adin Ross greets him before the video ends.

The alternative platform is relatively new, but it is aggressively pursuing any and all twitch streamers in order to grow an audience. Overall, it seems a lot more friendly towards its own content creators, firstly, the site is a lot less restrictive in terms of the content it allows users to create. But perhaps one of the most attractive benefits to streaming on Kick is that it offers a 95/5 sub split, meaning that creators keep 95% of the profits from their subscribers and the platform only takes 5%. For context, Twitch takes 50% and it isn’t looking to back down on that split.

Naturally, Bruce’s deal is looking a lot better on Kick, however, the drawback is that he’ll have a much smaller audience. But perhaps not for long, as the platform is fast growing and it’s quickly becoming a better alternative to Twitch which has had a monopoly on the live streaming business for far too long. In fact, Kick just celebrated a pretty big milestone as the site now has over 5 million users. Maybe Bruce is ahead of the curve as Kick looks like it could seriously outplay his former streaming home with its more streamer-friendly approach.