How Has Warner Bros. Possibly Self-Sabotaged 'Wonka's 2023 Box Office Win?
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WB's Wonka Box office against Aquaman and the Lost Kingdom
Screengrab via YouTube/Warner Bros. Pictures

Prequel of an original and a remake predicted to be a box office flop soars with $150M, but WB is a fan of self-sabotaging

Is it overconfidence or the studio didn't have faith in itself?

2023 has been one typical year, with surefire hits crashing and burning without a care while unexpected and often predicted failures lighting up the box office. The ending of this year could have ended on a similar note, if not for Warner Bros. Pictures.

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Ever since 2021 confirmed the previously lofty rumors of a Wonka film with Timothée Chalamet playing the titular role, film gurus and many cinema analysis experts had been adamantly foretelling a bleak future for the prequel — a “companion piece” to the original, Gene Wilder-version in Chalamet’s opinion, predicting abysmal box office earnings for the third adaptation of Roald Dahl’s Charlie and the Chocolate Factory.

Timothee Chalamet in 'Wonka'
Image via Warner Bros. Pictures

But at the time of writing, Wonka has not only wooed the critics, but also charmed the box office. The $125 million budget musical fantasy has debuted with $39 million and its worldwide box office total currently stands at $151.4 million. At this rate, the Chalamet’s quirky chocolatier has all the chances of remaining in the top rank and probably cinching the winning position in terms of earnings as the holiday season rolls in. Right?

Uh, no. Warner Bros. Pictures has ensured that the answer isn’t that simple and Wonka doesn’t find it easy to navigate the box office pitfalls.

Why? Because the upcoming releases primed to give the film competition — as evidently Universal and Illumination’s animated feature Migration wasn’t enough — are WB titles The Color Purple and Aquaman and the Lost Kingdom. While the former, because of its literary overtones and theme, is going to bring in a selective crowd, the DC sequel is expected to be WB’s big hit of the year amid all the Amber Heard-Johnny Depp controversy.

Yahya Abdul-Mateen II as Black Manta in Warner Bros. Pictures' action adventure Aquaman and the Lost Kingdom.
Photo via Warner Bros Pictures/DC Comics

Whether the Jason Momoa feature manages to hit the target at the box office or ends up tying a soaking bow on the actor’s run as Arthur Curry, the film’s upcoming release poses Wonka the risk of stealing or at least distracting its momentum at the box office. What if Wonka is only ruling the box office at the moment because there is no worthy contender in sight?

Wonka vs The Color Purple vs Aquaman 2 isn’t going to be another Barbenheimer, but this is a tussle WB could have easily avoided. But either it didn’t believe adapting the eccentric entrepreneur would win them dollars or the studio is overly confident in its belief that it can conquer the box office on all fronts.

Wonka is currently in theaters, while The Lost Kingdom drops in on Dec. 22, 2023, followed by The Color Purple on Dec. 25.


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Apeksha Bagchi
Apeksha is a Freelance Editor and Writer at We Got This Covered. She's a passionate content creator with years of experience and can cover anything under the sun. She identifies as a loyal Marvel junkie (while secretly re-binging Vampire Diaries for the zillionth time) and when she's not breaking her back typing on her laptop for hours, you can likely find her curled up on the couch with a murder mystery and her cat dozing on her lap.