Arizona worker at Sephora watches a woman buy Gucci lipstick four Fridays in a row. Then she went straight to her manager with ‘an idea’

A Sephora employee, who goes by the name Aly and lives in Arizona, said a routine work shift turned into an emotional moment after a customer kept returning to buy the same lipstick, according to a two-part video series she posted on TikTok. Aly recounted the story in now-viral clips describing four separate visits from the same customer over four consecutive Fridays, followed by a fifth visit the following week. She said each time, the customer asked for the same product: the Gucci Velvet Matte Lipstick in the shade Goldie Red.

According to the first video, the pattern began when the customer asked whether the store had the lipstick in stock. The employee said she checked and confirmed availability, then retrieved the item for the customer, who purchased it and left.

Aly said the same customer returned exactly one week later, asking for the identical lipstick again, which prompted her to ask whether something had gone wrong with the previous purchase.

Employee said she grew curious after customer kept requesting the same shade each week

Per the account given in the first video, the customer clarified during the second visit that she wanted the “same shade, Goldie Red,” and said she simply needed another one. Aly said she offered to process a return or exchange in case there was an issue with the lipstick, but the customer said that was not necessary.

A third visit, described as occurring another week later, reportedly followed the same routine, with the customer asking for the “Gucci lipstick again in shade Goldie Red.” As the customer left, she told the employee, “Thank you, see you next week,” to which the employee said she replied, “Uh, yeah, See you then!”

By the fourth visit, the employee said she had noticed the store’s stock of the shade was running low and had set one aside for the customer in advance. She then asked the customer directly about the pattern she had observed. “I’m sorry, and I know it’s none of my business, but you’ve come in here 4 times every Friday for the last month to get the same colored lipstick in the same brand. Why?” she said, per the clip.

According to the video, the customer explained that the lipstick was for her mother, who she said is in assisted living and has Alzheimer’s disease, and who reportedly loses or misplaces the lipstick often. “So I pick one up every Friday before I go and visit,” the customer said. She added that she works to afford the “$50 lipstick once a week,” saying, “it’s worth it.”

Aly said she was visibly moved, telling the customer, “Well, you are a really good son.” Following the exchange, the employee said she approached a manager, identified in the video only as “Manager Megan,” about a plan involving the customer. “Hey, Manager Megan, I have an idea for a more than well-deserving customer and I need your help,” the employee said, which ended with on-screen text reading “Part 2 soon.”

The second video, captioned “PART 2,” opens by replaying that same request to the manager before on-screen text marks a jump to “THE FOLLOWING WEEK.” According to the clip, the customer returned and greeted the employee, saying, “Yep, well, you know what I’m here for.” Aly told her, “Yes, I do. I’m pretty sure we still have some in the back. Give me one moment.”

Per the video, Aly then returned holding a brown paper bag and handed it to the customer, who asked, “What’s this?” The employee described the contents as a care package containing three Goldie Red lipsticks, skincare items, makeup selected for the customer’s mother, and a makeup bag to hold everything.

“It’s got 3 of the Goldie Red lipsticks in it, some skincare so you can maybe give her a little a spa day, some makeup that I thought would work well for her, and a makeup bag at the bottom so she can keep it all in one place,” the employee said.

The customer apparently reacted with surprise and asked how much the package cost. Aly replied, “Not a penny. This one’s on our team today.” The customer, described in the video as visibly emotional, asked, “Are you serious? I don’t know what to say,” to which the employee responded, “Words are needed. We are just wishing love for you and your mom.”

The customer thanked the employee, saying, “Thank you. This means more than you know,” per the clip. Aly asked the customer to return and share her mother’s reaction to the products, and the customer agreed, saying, “I will, I promise.” 

The video drew a range of comments from viewers. One commenter wrote, “I almost lost my job once because I asked somebody a question about why they were buying something, like honestly just keep your thoughts to yourself. It might be weird, but you just gotta go along with it cause that’s what you gotta do.”

Another shared a similar experience involving a family member, writing, “My ex father in law bought a new electric razor monthly for his uncle in an assisted living home. The uncle always felt something was wrong with his and my father in law just kept replacing it and donating the old on each time.”

A third commenter said the story resonated personally, writing, “😭😭 my mom has dementia, this one hit me hard.”