Ahead of its trailer debut tonight during the premiere of Agent Carter, the first official poster for Marvel’s Ant-Man has been released. Once again, the marketing department is having fun with Ant-Man‘s size, as they’ve repeated the ploy used in the first “ant-sized” teaser trailer and given us a microscopic look at the titular hero.
After the success of Guardians of the Galaxy – which employed similarly clever jokes in its marketing campaign – it’s clear that Marvel has a tremendous amount of confidence when it comes to its lesser-known heroes, and is willing to take a few risks as far as marketing goes.
As I said earlier, the first actual look at the new film will arrive later tonight, so make sure to stay tuned to We Got This Covered, as we’ll have the trailer posted as soon as it goes live. In the meantime, let us know your thoughts about this new poster (and Marvel’s unique marketing strategy) in the comments below.
Directed by Peyton Reed, Ant-Man will hit theaters on July 17th, 2015. It stars Paul Rudd as Scott Lang, Michael Douglas as Hank Pym, Evangeline Lilly as Hope Van Dyne, and Corey Stoll as Darren Cross. They’re joined by Hayley Atwell as Agent Carter, John Slattery as Howard Stark, and Bobby Cannavale, Michael Pena, Abby Ryder Forston, Judy Greer, David Dastmalchian, Wood Harris, Gregg Turkington and T.I. in as-yet-unidentified roles.
The next evolution of the Marvel Cinematic Universe brings a founding member of The Avengers to the big screen for the first time Marvel Studios’ Ant-Man. Armed with the astonishing ability to shrink in scale but increase in strength, master thief Scott Lang must embrace his inner-hero and help his mentor, Dr. Hank Pym, protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world.
Published: Jan 6, 2015 12:43 pm