The Big N has launched a beta for its all-new Nintendo Creators Program, a new approach to YouTube that will see the company share ad revenue with content creators for videos which feature the publisher’s intellectual property.
In a statement over on the new-fangled site, Nintendo detailed the minutia of the partnership, which will see the user offering full disclosure to the audience, noting that while the content of the video in question isn’t endorsed by the publisher, a portion of the ad revenue will be sent to Nintendo.
“I have a license to use Nintendo’s content in this video through the Nintendo Creators Program. This video is not sponsored or endorsed by Nintendo, but any advertising revenue from this video will be shared with Nintendo.”
“In the past, advertising proceeds that could be received for videos that included Nintendo-copyrighted content (such as gameplay videos) went to Nintendo, according to YouTube rules,” a statement on the program’s website reads. “Now, through this service, Nintendo will send you a share of these advertising proceeds for any YouTube videos or channels containing Nintendo-copyrighted content that you register.”
According to the information provided, content creators will be entitled to 60% of the revenue for a video containing Nintendo’s properties, be it a Let’s Play series or a review of a Wii U title. The then-untitled ad sharing program was first teased back in May, following community backlash over the company’s existing, archaic approach to YouTube which led to the company gaining all of the ad revenue irregardless.
Despite the fact that many other publishers actively encourage content creators to capture and share gameplay footage without imposing any restrictions, this is at least a step in the right direction from Nintendo and one that will no doubt please YouTube’s ever-evolving gaming community.
