Here’s another one for the Wakanda trophy cabinet: Black Panther has made Twitter history by becoming the most-tweeted-about movie of all time.
As of Tuesday, the acclaimed Marvel blockbuster has generated a total of 35 million tweets, easily surpassing the records previously held by Star Wars: The Force Awakens and The Last Jedi.
Hashtags like ‘#BlackPanther,’ ‘#WakandaForever,’ and ‘#Wakanda’ helped propel the movie to dizzying new heights, and the fact that prominent Twitter users (read: Michelle Obama and Kendrick Lamar, to name but two) chimed in on Black Panther‘s meteoric success only raised the bar that little bit higher. For Lamar, that Tweet involved plugging his own official Black Panther soundtrack, which recorded more than 230,000 retweets alone.
And the good news just keeps coming for T’Challa and his isolated kingdom. It all started last month, when Black Panther opened to a record $201.8 million in North America. Its domestic tally has now exceeded $600 million for a global total just shy of $1.2 billion, making it the most successful superhero franchise debut in the history of cinema.
It’s also ruled over the domestic box office for five consecutive weeks – something that hasn’t been achieved since the release and subsequent success of Avatar in 2009 – and given the way in which Black Panther ended, Marvel and director Ryan Coogler arguably served up the perfect primer for Avengers: Infinity War, which will herald the culmination of the Marvel Cinematic Universe and all of its many characters on April 27th.
Can it crack $2 billion? Or will Marvel’s superhero smackdown tap out at $1.5 billion. All will be revealed very soon.
