It’s been a tough three-and-a-half years for Microsoft. Though the Xbox One has been selling fairly well (even outpacing the Xbox 360 this time last generation), its biggest competitor, Sony’s PS4, has been selling astronomically. Optically, the Xbox One is “losing” the console war and it’s proved to be an uphill struggle for Phil Spencer and his team to claw back goodwill and positive mindshare from the jaws of Xbox One’s poorly conceived original vision back in 2013.