Using Valentine’s Day as a setting to explore the ennui and loneliness of its characters is not a new or particularly original conceit for a television program. Heck, even Mad Men has already done it, in the first episode of season two. However, the folks at Sterling Cooper and Partners – in the office, in the small L.A. branch, slumming around his apartment waiting to be rehired – are just not feeling the love this week. So, the February 14 time setting feels just right.