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Aaron Krause Scrub daddy CEO
Photo via ABC

‘Shark Tank’ success: What is Scrub Daddy inventor Aaron Krause’s net worth?

A hell of a lot, that's for sure.

Shark Tank has been on the air for fourteen seasons now. Since its premier in 2009, the show has had hosted a number of successful inventors. While Bombas may have the highest net profit in the show’s history with 225 million in lifetimes sales, Scrub Daddy and inventor Aaron Krause is not far behind.

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While the smile-faced sponges may be commonplace today, Aaron Krause’s so-good-it’s-gotta-be-a-hack creations only hit the market in 2012. After over-buffing a car he was detailing, Krause created the smiling sponges to prevent tragedy from striking again. While Krause invented the cleaners in 2008, it wasn’t until 2012 — when he appeared on Shark Tank — that the invention would take off. During episode 7, season 12, Krause wowed Judge Lori Greiner, who invested 200,000 (for a 20 per cent stake) in the company. The investment was well worth it; the happy little sponges proved to be incredibly successful and are now sold in most major retailers. Made with a material that reacts to both hot and cold for the most efficient cleanings, Sponge Daddy gained popularity during the COVID-19 pandemic, when sales rose as much as 300 percent compared to larger retailers like Walmart and Kroger. With their joyful little faces and excellent design, it’s no wonder Krause is a multimillionaire.

How much money does Aaron Krause make?

Krause is still a pivotal part of his company. While he may be CEO and owner, the inventor still has a hands-on approach. He credits his deep involvement with his company and fair treatment of employees with its success. This extends to his home, where his kids still have mandatory chores and must earn any money their parents give them.

Krause’s methods speak volumes; the company has sold more than 25 million Scrub Daddys and makes more than 175 million annually, and Krause himself is worth more than 70 million dollars. While Krause has talked about selling Scrub Daddy in the future for now, he is still the ultimate dad of clean.


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Image of Ash Martinez
Ash Martinez
Ash has been obsessed with Star Wars and video games since she was old enough to hold a lightsaber. It’s with great delight that she now utilizes this deep lore professionally as a Freelance Writer for We Got This Covered. Leaning on her Game Design degree from Bradley University, she brings a technical edge to her articles on the latest video games. When not writing, she can be found aggressively populating virtual worlds with trees.