Betas Are the New Exclusive Content

Whether it speaks to the poisoned well of add-on content, or the lack of appeal a vague promise like “60 minutes of exclusive content” has, early access was the big hook console manufacturers used to sway multiplatform owners one way or another. The new Hitman, Street Fighter V, and, in a big reversal, Call of Duty: Black Ops 3 will all have playable betas on PS4, while Tom Clancy’s The Division was the only major multiplatform release to get pre-release access on Xbox One.