Adidas MiCoach Ships To Retail

Today, adidas and 505 Games officially shipped adidas miCoach, their new fitness game, to stores nationwide. Available for both Kinect and PlayStation Move, the title boasts over 400 unique exercises for players to practice, along with digitized tutorials featuring big name athletes.

More info can be found in the following press release.


WOODLAND HILLS, Calif. – July 24, 2012 – Global sports-wear brand adidas and 505 Games, a global publisher of video games, have shipped to North American retail outlets and aspiring athletes the long-awaited adidas miCoach console game on Kinect™ for Xbox 360® and PlayStation®Move motion controller for PlayStation®3 computer entertainment system.

adidas miCoach delivers a feature-rich, sports-specific approach to home console training systems and offers unparalleled connectivity, further enabling the millions of people worldwide who interact with the miCoach system through mobile apps and to extend their training program into their living rooms.

Boasting full motion-controlled support and complete optical body tracking with Kinect for Xbox 360 and PlayStation Move motion controller for PS3™, players train alongside their sports heroes with over 400 exercises dedicated to optimizing fitness levels for particular sports activities and add their achievements in the game to their existing miCoach exercise regime. PS3™ users can also benefit from full USB heart rate monitor support for a truly complete picture of their performance.


adidas miCoach features 18 of adidas’ globally recognized athletes across six different sports on-disc and via downloadable content; including Dwight Howard, Von Miller, Jozy Altidore and Kaká. In addition to training alongside players, every athlete presents a master class specific to their sport.

Simon Drabble, Director of miCoach business unit for adidas said, “We are very excited to be bringing the miCoach console game to market, allowing you to train alongside your own heroes in a fun and engaging way.”

“It’s been fantastic to partner with such a globally recognizable brand as adidas and on as ground breaking a product as adidas miCoach. We’ve seen athletes of all levels respond to how complete and, literally, exhaustive, the training offered by the miCoach game is and can’t wait to hear how consumers benefit from adding the game to their existing training schedule,” said Tim Woodley, head of Global Brand at 505 Games. “Bringing something truly new to the sports training and fitness segment on consoles, integrating it into the wider miCoach pantheon and capitalizing on a packed summer of sport in 2012 is just the start of a great relationship.”

adidas miCoach was developed by Chromativity (formerly Lightning Fish Games) under exclusive license from adidas. Please visit to stay up to date with the latest adidas news. For more information on miCoach visit


About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About 505 Games

505 Games is a global video game publisher focused on offering a broad selection of titles for players of all ages and levels.  The company publishes games on all leading console and handheld platforms as well as for mobile devices and social networks.  Product highlights include Sniper Elite V2,Naughty Bear, Rugby World Cup 2011 and IL2 Sturmovik: Birds of Prey.

505 Games is headquartered in Milton Keynes, UK with offices in Los Angeles, Lyon, Munich, Milan and Madrid and a network of distribution partners within the Nordic territories and Australia.  For more information on 505 Games and its products please visit

Additionally, a new video has been released featuring an interview and a behind-the-scenes look at NBA star Dwight Howard’s involvement with the game. It can be viewed below.