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Majesco Entertainment Has Revealed Its E3 Line-Up

Majesco has confirmed that it will be showcasing its upcoming Kinect title, NBA Baller Beats, and will also be unveiling a new entry in the best-selling Zumba Fitness series at E3 2012.

Majesco has confirmed that it will be showcasing its upcoming Kinect title, NBA Baller Beats, and will also be unveiling a new entry in the best-selling Zumba Fitness series at E3 2012.

NBA Baller Beats will be an exclusive for the Xbox 360, requiring the motion-tracking Kinect sensor. Players will make use of a real basketball, allowing them to master professional handling skills while unlocking various in-game collectibles.

No details on the next entry in the Zumba franchise, which has sold more than 6 million copies worldwide, were given, other than a statement saying the game is scheduled for release sometime in the fall.

More details can be found in the following press release:

Majesco Entertainment Announces E3 2012 Line-Up

‘NBA Baller Beats’ on Kinect for Xbox 360 Takes to the Court for the First Time

Next Addition to the Best-Selling Zumba® Fitness Video Game Franchise Unveiled

Edison, New Jersey – May 9, 2012 – Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced its 2012 gaming line-up for this year’s Electronic Entertainment Expo (E3) in Los Angeles, June 5-7.  From NBA Baller Beats, the first motion-based participative basketball game that puts a real ball in players’ hands, to the next exciting iteration of the incredibly popular Zumba® Fitness video game franchise, Majesco Entertainment’s presence, located in West Hall Booth #5200, is set to heat up the show floor with innovative and engaging motion-based experiences.

Raise your game with NBA Baller Beats, a fun, high energy and first-of-its kind participative basketballvideo game launching this fall exclusively on Kinect™ for Xbox 360® video game and entertainment system from Microsoft.  Don’t miss your chance to show your skills when Majesco Entertainment debuts the game at E3!  NBA Baller Beats gets players on their feet to master ball handling skills using a real basketball while playing to the beat of an exciting and diverse soundtrack. TheKinect motion sensorcaptures every movement of both player and ball to create an entirely new basketball gaming experience. Players train alongside their favorite NBA franchises unlocking songs, difficulty levels and over 100 posters and trading cards showcasing NBA players’ greatest moves.  From hip-hop and rock to old school classics, the music is your guide as you become the ultimate baller.

After selling more than 6 million copies worldwide, the Zumba® Fitness video game franchise is breaking new ground in the fitness genre with an exhilarating new experience. Be there when Majesco reveals its next Zumba® Fitness game that’s set to hit store shelves this fall.

Media attending E3 who would like to book an appointment to preview these titles should contact Rebecca Keesee ([email protected]) with Reverb Communications.  For additional information about Majesco’s entire line up of products, please visit www.majescoentertainment.com.


About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market.  Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices.  Product highlights include Zumba® Fitness, Cooking MamaTM, Alvin and the Chipmunks, and QUICKHIT NFL Football.  The company’s shares are traded on the NASDAQ Stock Market under the symbol: COOL.   Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA.  More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

About Zumba Fitness, LLC

Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout.  Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world — reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine.  For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.

Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.

About the author

John Fleury

A gamer for over 20 years, who enjoys the more lighthearted and colorful titles out there. Also does movie reviews at Examiner.com.