The most lucrative holiday season of the entire calender year is almost in full swing, and Microsoft aims to take full advantage of consumer spending habits come Christmas time. In a recent interview for MCV Magazine, the company’s UK marketing boss, Harvey Eagle, said that he’s ‘very confident that the Xbox One will be the most attractive console to buy this Christmas.
Now is really the time when the market starts to grow. It’s a highly seasonal business, it always has been – and a lot of the sales happen in this period. We’ve been very focused on building the right plan to get us through this period. With the new features, the great new games that have just come out, some of the amazing games that are about to come out, plus some of the deals that we and our retail partners will have, we’re making the Xbox One the most attractive console to buy out there. It makes us very confident in how the next few weeks are going to go.
Credit where credit’s due, Microsoft are able to back up their ambitions. With Rise Of The Tomb Raider and Halo 5: Guardians now available exclusively for Xbox One owners, and the recent arrival of backwards compatibility for Xbox 360 games – there’s never been a better time to own the console.
However, despite the potential for success, Eagle says that the company is changing how they report sales figures, opting instead to focus on ‘engagement and usage’.
The most important measure of success is engagement and usage, and that’s why we’ve really made this change in how we report our success. We want to report on a monthly basis engagement and usage of the most-engaged Xbox players and we want to focus on bringing the highest amount of people to the console that we can. And the Xbox One is the fastest-selling Xbox console that we’ve had.
Tell us, is the packed line-up of games and software updates enough to persuade you into picking up an Xbox One? Let us know your thoughts on Microsoft’s comments below.
