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Category:
Gaming

PC Gaming Is Not Dead, According To Mysterious Razer Site

Viral advertising: it's a miracle of modern PR. Take a look at the latest example. PC Gaming Is Not Dead isn't directly selling a product, in fact, it's announcing a date for a reveal, it lasts a good amount of time with very little information actually passed along. And, as a self-confessed non-PC gamer, even I can't help but be interested in what Razer, the company that own the website, have up their sleeve.
Image of Mat Growcott
Mat Growcott
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Published: Aug 22, 2011 05:28 am

This article is over 13 years old and may contain outdated information

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Viral advertising: it’s a miracle of modern PR. Take a look at the latest example. PC Gaming Is Not Dead isn’t directly selling a product, in fact, it’s announcing a date for a reveal, it lasts a good amount of time with very little information actually passed along. And, as a self-confessed non-PC gamer, even I can’t help but be interested in what Razer, the company that own the website, have up their sleeve.

Will it be some new gaming component? Perhaps an exciting new mouse with a button for every occasion. Your guess is as good as mine, but somehow I get the feeling that the only people who will be excited at the end of the week (and inevitably buy the product) are people who have already invested a lot into PC gaming in the first place.

The reveal is coming this Friday.

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Image of Mat Growcott
Mat Growcott
With over a decade's worth of writing experience, Mat Growcott began leaning against walls whilst wearing sunglasses in an attempt to look young and attractive. It didn't work. Highlights of Mat's career include being ignored by the BBC and laughing loudly at Peter Molyneux's jokes at Eurogamer.