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Sony Trademarks Vita Name And Logo In Europe

With gamers' minds focused on E3, Sony quietly went ahead and submitted an application on Friday, filing for a trademark on PS Vita in Europe. The application (which was for the moniker and an accompanying logo,) was discovered by a NeoGaf forum user, who noticed the Trademarks and Designs Registration Office of the European Union filing this morning. Sony also filed an application for the name, PlayStation Vita.
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With gamers’ minds focused on E3, Sony quietly went ahead and submitted an application on Friday, filing for a trademark on PS Vita in Europe. The application (which was for the moniker and an accompanying logo,) was discovered by a NeoGaf forum user, who noticed the Trademarks and Designs Registration Office of the European Union filing this morning.

Sony also filed an application for the name, PlayStation Vita.

No further details were mentioned in the application. There weren’t any boxes checked off stating that the filing was for a console or hand-held gaming device. However, this goes along well with previously reported rumors that Vita could be the new name for the company’s Next Generation Portable.

Hopefully the suspense and intrigue will be broken by Sony’s E3 press conference.


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Chad Goodmurphy
A passionate gamer and general entertainment enthusiast, Chad funnels his vigor into in-depth coverage of the industry he loves.