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A sleeper horror flick’s word-of-mouth buzz projected to overtake ‘Don’t Worry Darling’

The momentum of this scrappy horror film doesn't bode well for 'Don't Worry Darling.'

Florence Pugh cracks empty eggs in 'Don't Worry Darling'
Warner Bros.

Maybe the most tragic thing about continuing Don’t Worry Darling drama is that despite the world’s rapt attention, the box office estimates are not great.

Vulture recently did a deep dive on the movie, its rollout and its prospects and surprise, nothing looks good. In fact, another movie coming out next week is out-trending DWD. Typically, a movie’s presages will tick upward as it gets closer to release. That wasn’t the case with Don’t Worry Darling, as ticket sales leveled off.

Paramount’s scary supernatural movie Smile, which doesn’t even open until September 30, pulled ahead of Don’t Worry Darling in the critical box-office “unaided awareness” metric. Smile scored a 13 versus 12 for Don’t Worry Darling, which isn’t great for its chances.

There’s a lot of other issues at play as well, including the fact that star Chris Pine cancelled an appearance on Jimmy Kimmel Live! earlier this week. He also didn’t attend the movie’s premiere in New York – just like his costar Florence Pugh.

Smile is based on a short film called Laura Hasn’t Slept, and it stars Sosie Bacon and Jessie T. Usher, two actors who do not have nearly the name recognition that the stars of Don’t Worry Darling has in its cast. The plot involves a doctor who witnesses a traumatic accident and starts seeing terrible things everywhere. It looks kind of awesome. Check out the trailer below:

The fact that a horror movie with more unknown stars is trending ahead of Don’t Worry Darling speaks to a few things. Either Don’t Worry Darling isn’t that interesting of a movie and everyone knows it, or people are just tired of all the drama. Either way, Don’t Worry Darling is in theaters now.

Jon Silman
About the author

Jon Silman

Jon Silman is a stand-up comic and hard-nosed newspaper reporter (wait, that was the old me). Now he mostly writes about Brie Larson and how the MCU is nose diving faster than that 'Black Adam' movie did. He has a Zelda tattoo (well, Link) and an insatiable love of the show 'Below Deck.'