Avengers: Infinity War Crowned King Of Super Bowl Ads, But Fallen Kingdom Was A Close Second


The numbers have been tallied and the results are in, and it appears Avengers: Infinity War has emerged as the big winner of Sunday’s Super Bowl ads.

Over the weekend, all eyes in the sporting world were trained on the match between the Philadelphia Eagles and the New England Patriots, and in keeping with tradition, Hollywood’s leading studios used this oh-so-precious window of time to promote their wares in front of the biggest audience possible – even if viewing figures for Super Bowl LII stooped to a nine-year low.

Regardless, the NFL’s crowning event still brought about new previews for 2018’s undisputed heavyweights – namely Mission: Impossible – Fallout, Infinity War and the downright spooky Jurassic World: Fallen Kingdom – while Netflix and Paramount Pictures blindsided the entire industry by releasing The Cloverfield Paradox via Netflix immediatley after the Big Game. Alas, it’s difficult to know how Julius Onah’s space oddity is performing, as the online streamer typically refrains from sharing its viewing data publicly.

But thanks to an in-depth analysis from comScore and United Talent Agency (via The Hollywood Reporter), we now have a better understanding of Sunday’s trailer extravaganza. These figures account for all trailer views and social conversation through 10 am PT on Monday, February 5th, and below you’ll notice that, for the first time, this post-Super Bowl match report accounts for views on YouTube and Facebook.

The result? Avengers: Infinity War reigned supreme, generating an estimated 17.8 million views across both platforms. It edged out Fallen Kingdom, too, which performed remarkably well in its own right. Universal’s dino sequel placed second in total views, followed by Solo: A Star Wars Story, Fallout and the Dwayne Johnson-led Skyscraper.

And if there’s one thing we’ve learned from Jumanji‘s meteoric success, it’s that you should never dismiss a film with The Rock’s name on the masthead.

Infinity War, meanwhile, is due to take flight on May 4th.

Source: THR