Thor: Ragnarok has only just entered cinemas worldwide, but Marvel’s already plowing ahead with promoting their next movie: Black Panther. Based on Chadwick Boseman’s standout debut as T’Challa in last year’s Captain America: Civil War and the two awesome trailers released so far, it’s quickly become one of the most eagerly-awaited films of 2018, and also has one of the finest casts ever assembled for an MCU movie.
Speaking of which, Black Panther‘s major players are all showcased in this new batch of character posters. In a clever piece of synchronicity, each of the film’s stars shared their own respective one-sheet on their Twitter accounts, and they can all be seen in the gallery down below.
The posters feature the following characters: King T’Chlla, his mother Ramonda (Angela Bassett), his sister Shuri (Letitia Wright), love interest Nakia (Lupita N’yongo), royal guard Okoye (Danai Gurira), advisor Zuri (Forest Whittaker), ambassador Everett Ross (Martin Freeman) and head of security W’Kabi (Daniel Kaluuya).
Meanwhile, Black Panther’s trio of enemies also get posters. Namely, M’Baku (Winston Duke), Ulysses Klaue (Andy Serkis) and Erik Killmonger (Jordan). Each comes with a three-word tagline summing up what’s most important to the character depicted. For instance, T’Challa’s is “His father’s legacy” while Killmonger’s reads “His people’s rage.” Meanwhile, all of the one-sheets were shared with the phrase: “Wakanda Forever!”
Black Panther has had a top-notch promotional campaign so far, and these posters definitely don’t drop the ball. They’re stylish and artfully-done and with their own flavour apart from other MCU movies. For example, they couldn’t be more different from the colourful Thor: Ragnarok posters.
It’s interesting that these are being dropped already, though. Marvel seems to be taking the exact opposite approach to their marketing for Black Panther from what they’re doing with Avengers: Infinity War. That movie comes out in just a handful of months but we haven’t even got a trailer for it yet (unless you count the SDCC exclusive footage that managed to trickle online).
Whatever the thinking behind the strategy, it’s working, as we’re more than pumped to see Black Panther when it lands in theaters on February 16, 2018.