Box Office Report: No Good Deed Goes Unpunished At #1

Producer Will Packer is having a great year. Four of his low-budget releases in 2014, all of which have a predominantly African-American featured cast, have opened to more than $20 million. His latest triumph is the home invasion thriller No Good Deed, which debuted to $24.5 million - almost twice its production cost of $13 million. (The other three titles are Ride Along, About Last Night... and Think Like a Man Too.) That opening was beyond industry expectations; however, with 60% of the crowd being females and few estrogen-leaning titles out in late summer, the big opening should not be much of a surprise.

Teenage Mutant Ninja Turtles

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Much of the rest of the top 10 were summer leftovers. Teenage Mutant Ninja Turtles was not affected by more family competition, easing only 26% to gross $4.8 million in its sixth round. The total stands at $181 million and a final with just over $190 million seems likely. Sleeper comedy hit Let’s Be Cops continued its leggy run, taking in $4.3 million for a $73 million fume. The low-budget comedy should end its run with between $80 and $85 million.

Opening to good results in sixth place was The Drop, a new thriller with Tom Hardy and featuring the last performance from James Gandolfini. It opened with $4.2 million in just 809 theaters – lending it the second-highest per theater average in the top 10 (after No Good Deed). Good reviews, a TIFF berth last week and few options for adults helped the Dennis Lehane-penned film get a moderate take. Regardless, The Drop will need good staying power to outgross Gandolfini’s previous September hit, Enough Said, which ended its run with $17.6 million.

As fall approaches, the indie film schedule becomes more exciting. Moviegoers in big cities chose many critics’ darlings this weekend. The Skeleton Twins, starring Kristen Wiig and Bill Hader, had a strong start with $411,000 from only 15 theaters (the film will expand throughout the month). My Old Lady and The Disappearance of Eleanor Rigby had solid debuts, too, with theatre averages of $12,182 and $19,300, respectively, in limited release. On the flip side, many shrugged for the third Atlas Shrugged film, subtitled Who is John Gait? That title averaged less than $1,500 a theater, taking in $355,000 from 242 locations.

Here are the box office estimates for the Top 10 films at the North American box office, the weekend of September 12 through 14, 2014:

1. No Good Deed – $24.5 million (NEW)
2. Dolphin Tale 2 – $16.6 million (NEW)
3. Guardians of the Galaxy – $8 million ($305.9 million total)
4. Teenage Mutant Ninja Turtles – $4.8 million ($181 million total)
5. Let’s Be Cops – $4.3 million ($73 million total)
6. The Drop – $4.2 million (NEW)
7. If I Stay – $4.1 million ($44.9 million total)
8. The November Man – $2.8 million ($22.5 million total)
9. The Giver – $2.6 million ($41.3 million total)
10. The Hundred-Foot Journey – $2.5 million ($49.4 million total)

NOTE: These numbers are weekend estimates based on Friday and Saturday’s estimated takes. Actual numbers for the three-day weekend are reported on Monday afternoon.


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Author
Jordan Adler
Jordan Adler is a film buff who consumes so much popcorn, he expects that a coroner's report will one day confirm that butter runs through his veins. A recent graduate of Carleton's School of Journalism, where he also majored in film studies, Jordan's writing has been featured in Tribute Magazine, the Canadian Jewish News, Marketing Magazine, Toronto Film Scene, ANDPOP and SamaritanMag.com. He is also working on a feature-length screenplay.