Playing an exaggerated version of himself in Top Five, leading man Chris Rock’s typically foul-mouthed comedic barbs were expected to make an appearance. With its release coming up fast on the cinematic calendar, the marketing strategy is stepping up its game with a new red-band trailer. Where the first family-friendly preview looked a little too pedestrian for Rock’s unique style of quip – this one holds nothing back.
Scoring rave reviews with critics following its TIFF debut, Top Five looks primed to re-introduce to the public just how funny Chris Rock truly is. Watching this NSFW preview, it’s hard to pinpoint why Rock would have ever sidetracked off into dreck like Grown Ups with another once-funny comic, Adam Sandler. Nevertheless, as an NYC stand-up comic-turned-movie star, Rock blasts his way through a string of gags in the new trailer. That is, until he meets a beautiful journalist (Rosario Dawson), who forces him to stop and reevaluate his life.
The premise might sound hokey, but with Rock taking ultimate creative control – he wrote and directed the film, too – there’s plenty of reasons to hold out hope for this comedy. All will be revealed when Top Five opens in theatres on December 12th.
Pulsing with the rhythm of his greatest stand-up, Chris Rock’s TOP FIVE takes things to the next level, reveling in the high and the low, and blending a star-studded comedic romp with an irresistible romance. TOP FIVE digs under the surface of show business, politics, rap, and the exigencies of being black and famous today—holding it all up to the light in the way only Chris Rock can. Mingling echoes of Woody Allen and Dick Gregory with the energy of Kanye West and Jay Z, TOP FIVE is an original and radically new kind of American movie. Written, directed by, and starring Chris Rock, TOP FIVE tells the story of New York City comedian-turned-film star Andre Allen, whose unexpected encounter with a journalist (Rosario Dawson) forces him to confront the comedy career—and the past—that he’s left behind.