Most of the marketing material for Dawn of the Planet of the Apes has employed a dark, harrowing tone, which was to be expected from a film about genetically enhanced apes waging war on a dwindling human society. However, there appears to be a great deal of heart at the core of this sequel, specifically in the relationship that forms between Caesar and Malcolm (Jordan Clarke).
20th Century Fox has released a new TV spot for the film today and it has quite a bit of new footage that highlights this burgeoning friendship, and how it may play into the larger narrative. Check it out below:
As you can see, Caesar seems to become quite attached to Malcolm, after the human bonds with the apes and attempts to forge a peace between their two species. Of course, not all goes as planned. From the looks of it, Malcolm butts heads with Dreyfus (Gary Oldman) and their differences eventually escalate into a fight for survival.
Dawn of the Planet of the Apes is one of my most anticipated films of the year, and this TV spot only helps raise the excitement. Thankfully, July 11th is less than two months away now, so we should begin to see the marketing campaign increase steadily over the next few weeks.
Remember, “Apes, Together, Strong!”
