Forgot password
Enter the email address you used when you joined and we'll send you instructions to reset your password.
If you used Apple or Google to create your account, this process will create a password for your existing account.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Reset password instructions sent. If you have an account with us, you will receive an email within a few minutes.
Something went wrong. Try again or contact support if the problem persists.
Star Wars: The Rise of Skywalker

Disney CEO Says They’ve Released Too Many Star Wars Films Lately

The Disney marketing machine is at full speed for Star Wars: The Rise of Skywalker, but will it be able to get the franchise back on track?
This article is over 4 years old and may contain outdated information

Star Wars: The Rise of Skywalker is just around the corner and the marketing machine is in full swing now. There are billboards going up, trailers before every major feature and shelves stuffed with every imaginable form of branded merchandise. It makes sense, too, as Lucasfilm and Disney have a lot riding on the movie.

Recommended Videos

Though The Last Jedi was a huge hit at the box office, it doesn’t have the best reputation amongst fans. On top of that, last year’s Solo was a big flop and has caused the Mouse House to rethink their plans to release a new Star Wars movie every year. In fact, Disney CEO Bob Iger reflected on the last little while recently, explaining that he’s learned that less can be more when it comes to Star Wars. 

Speaking to BBC Radio 1, he said:

“I have said publicly that I think we made and released too many Star Wars films over a short period of time. I have not said that they were disappointing in any way. I’ve not said that I’m disappointed in their performance. I just think that there’s something so special about a Star Wars film, and less is more.”

This willingness to change direction means that the future course of the franchise rests on The Rise of Skywalker‘s shoulders. If it’s a record-breaking hit, I’d expect to see a couple of spinoffs featuring Sequel Trilogy fan favorites, or perhaps a ‘sequel’ to the Sequel Trilogy.

If it underperforms, though, we might see the focus shifting more firmly towards a ‘fresh’ start for the series, with the planned Knights of the Old Republic trilogy being set so far in the past that it could be considered a soft reboot. But as always, the proof is in the pudding, and the pudding hits theaters on December 20th.

Are you ready for the Skywalker saga to conclude, though? Be sure to let us know your thoughts by dropping a comment down below.


We Got This Covered is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy
Author
Image of David James
David James
I'm a writer/editor who's been at the site since 2015. Love writing about video games and will crawl over broken glass to write about anything related to Hideo Kojima. But am happy to write about anything and everything, so long as it's interesting!