With little under a fortnight until its global release, the intelligent promotional pizazz for Peyton Reed’s Ant-Man is beginning to reach its crescendo, and today we bring you the final full-length trailer for the superhero flick, a viral video with a nice nod to the original Iron Man and, lastly, a TV spot that may be considered spoiler sensitive. Marketing campaigns don’t come any bigger.
First up, the ultimate sizzle reel showcases Paul Rudd in action as the minuscule hero, and even includes a question that has been subconsciously asked by audiences during every Marvel standalone film: where oh where are the Avengers? There’s also more screen time dedicated to the backstory of Rudd’s protagonist Scott Lang, including why he winded up in prison in the first place. But as a master thief, Lang is the perfect candidate for Hank Pym’s mission, who must shelter the secrets behind the physics-defying Ant-Man suit from the world, lest it fall into the wrong hands.
As for the other two video clips – which you can view below – the first is a viral video starring Christine Everhart (Leslie Bibb), who is seen reporting on Lang’s imminent release from San Quentin Penitentiary. Much as we expected, Everhart notes that our protagonist will see the light of day on July 17, the very day Reed’s actioner graces cinema screens.
Finally, the TV spot embedded below is a sizzle reel with a twist, as it reveals which member of the Avengers will be making a cameo appearance in next week’s release. We’ll refrain from revealing who exactly that is, incase you want to remain fresh until the curtain falls on July 17.
Until then, tell us, will you be checking out Ant-Man when it hits theaters?
The next evolution of the Marvel Cinematic Universe brings a founding member of The Avengers to the big screen for the first time with Marvel Studios’ “Ant-Man.” Armed with the astonishing ability to shrink in scale but increase in strength, master thief Scott Lang must embrace his inner-hero and help his mentor, Dr. Hank Pym, protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world.