Fox 2000 is looking to acquire Insomniac: The Life and Times of Pasquale Rotella, a memoir that Rotella is writing with A Million Little Pieces author James Frey. Set to be published next summer, the book will tell the story of the EDM icon and his company Insomniac, who produce some of the industry’s most exciting festivals every year. Their flagship property, so to speak, is the Electric Daisy Carnival in Las Vegas, which draws in about 400,000 people every June. In fact, a great documentary was recently released about the festival in the form of Under The Electric Sky, which we gave a favourable review.
As for Rotella himself, his story is one of rags to riches, as he started off as a promoter back when the rave scene was first developing in the early 1990s and ended up founding Insomniac, which he then sold half of to Live Nation for a whopping $50 million. He’s considered to be one of the most powerful people in electronic dance music and despite some brushes with legal trouble, Rotella continues to lead an extremely successful life and career.
Apparently, the plan with the film is to position it as a way into the EDM world, which is growing rapidly in popularity. Fox 2000 is going for an “edgy 8 Mile/Social Network” look at Rotella’s life with the project, which sounds pretty promising. No director, writer or actors have been attached as of yet, and considering that the book hasn’t even hit store shelves, it might be some time before we hear of anything further on this one.
The prospect of a film about EDM and the man who really brought it to the heights that it sits at today is something that I can definitely get behind. I suppose it’s not for everyone, but I happen to love this type of music and have actually been to the Electric Daisy Carnival myself (the New York version, not the one in Vegas). While I’m not terribly familiar with Rotella’s life, I certainly know who he is and being a big fan of EDM, I’m definitely curious to learn more about the man that’s credited with really turning electronic dance music into the phenomenon that it is today.
Tell us, are you interested in seeing Insomniac: The Life and Times of Pasquale Rotella once it hits theatres, or do you feel ready to explode if you have to listen to Avicii’s Levels one more time? Sound off below!