The time for rebranding HBO Max, the popular streaming platform is finally here as starting on May 23, we won’t be hearing this name anymore. The title will be altered and replaced with the name “Max,” whose aim will be to present itself as a formidable competitor of behemoths like Netflix, Prime, and Disney Plus.
To date, HBO is synonymous with producing adult content, which doesn’t leave much space for family or kid-friendly shows. Well, that’s going to change. It so happened the site’s parent company WarnerMedia was owned by Discovery Inc. in April 2022 and their collaboration resulting in the formation of Warner Bros. Discovery promises to expand the familiar streaming content.
The President and CEO of the newly-formed conglomerate expanded a little on the subject saying,
“We want [Max] to be welcoming to all and easily recognizable, including to a key customer segment, kids and families. We all love HBO. And it’s a brand that has been built over five decades to be the edgy, groundbreaking trendsetter in entertainment for adults. But it’s not exactly where parents would most eagerly drop off their kids.”
Now, every major decision comes with its pros and cons. In this case, the installation of kid-friendly channels like Cartoon Network, Looney Tunes, and many others will be at the cost of eliminating various high-quality, fan-favorite HBO original shows, movies, and franchises from the platform.
These include The Wrestler, The Fast Saga, the Rambo trilogy, and many others. But the new partnership is claiming to prove its sensibility by compensating for these losses by allowing the subscribers to pay a similar amount for more content. That is $9.99 and $15.99 per month for ad and ad-free versions, respectively. All that being said, the question remains as to how this new arrangement will be received by the viewers. Will quantity outweigh quality? Guess we will find out with time.
Max will launch on May 23.
