Maybe there’s still hope, after all?
Though Justice League got off to a rocky start at the box office last week, pulling in a very underwhelming $94 million on home turf, it now sounds like the pic could still make a strong finish thanks to a decent second weekend. After hitting it big in China over the past few days, we’re learning that DC’s tentpole pulled in another $16.5 million in North America yesterday, which should bring its worldwide total up to $400 million at the time of writing.
What’s also nice to note is that it’s only seeing a drop of 57% from opening day, which is better than Man of Steel (77%), Batman V Superman (81%), Suicide Squad (79%) and Wonder Woman (58%). Still, as Forbes notes, Justice League will make less in its first 10 days than Avengers, Age of Ultron, Iron Man 3 and Civil War did. And even with a 10 day North American total of around $172 million, which is what’s being estimated, it’ll only just pass Dawn of Justice‘s home turf opening weekend haul, which was $166 million.
So, it’s clear that the film has a long ways to go then if it’s to post numbers that will put a smile on the faces of studio execs. And quite frankly, it probably won’t ever reach that point. Sure, it’ll definitely pull in a lot more money before its theatrical run is done, but from what we understand, Justice League is said to be staring down the face of a $50m-$100m loss – Forbes did the number crunching earlier this week and revealed that Warner’s DC epic must collect $600 million in ticket sales alone if it’s to make it into the black.
As such, the Powers That Be would be wise to do all they can to recoup their costs. And that includes opening up another stream of revenue with a Director’s Cut release. Even if it’s not a finished Zack Snyder cut, which is what many fans want, some type of extended version of the film would surely go a long way in helping them make a good chunk of change from the DVD/Blu-ray.
