Not Showing Too Much
Regardless of where you stand in terms of Batman V Superman: Dawn of Justice, you have to admit that the trailers showed far too much. The plots, secrets, villains, and all the best action scenes were spoiled in advance – something that I believe heavily influenced the general attitude towards the film after its release.
If anything, the Justice League trailer showed just enough. Obviously there will be another full preview (or more) before the movie arrives in November, but this one did its job superbly. Trailers are meant to whet our appetites, not be highlights packages. This one made us hungry for the movie right now, without actually knowing the full story.
Lack Of Superman
Yes, you read that right. The lack of Superman is good for business. With all the rumors swirling around that he’ll wear the famed black suit (and maybe sport the iconic mullet), do you really want to see all of this beforehand? Of course you don’t.
I still believe that Batman V Superman: Dawn of Justice’s biggest mistake was showing that Big Blue would rise again. Imagine the sheer impact if we’d never known he’d appear in Justice League and then he pops up? It would’ve been insane. While that moment can’t happen now, his reveal should still be kept out of the spotlight until the film’s eventual release.
Think of wrestling as an example. When a wrestler is out of action and off TV for months, he/she receives a much bigger pop when they finally appear through the curtain. The same principle applies here. The Man of the Steel will get the reception he deserves. We just need to be patient.