Yesterday, Warner Bros. delivered a trio of character posters for the superhero trinity at the heart of Batman V Superman: Dawn Of Justice. Superman, Batman and Wonder Woman received individual one-sheets that wouldn’t look out of place on a bedroom wall or movie theater lobby. The ingenious part of Warner’s marketing plan, however, is in blending that standard promo approach with say, more viral objectives. Thus far Lex Luthor is the focus of that marketing arm, and today brings us a new glimpse into his persona courtesy of Wired.
In a faux-interview with the industrious businessman, a number of topics are discussed besides his accumulated wealth. Mostly, the matter of superheroes and their place in modern society. Luthor’s manipulative streak shows itself repeatedly, with his comments sounding remarkably similar to those of a sleazy politician. It’s his disdain for Batman and Superman that commands the majority of his responses, teasing the same type of wheel-greasing tactics spotted in the last trailer.
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Accompanying the piece is another shot of Jesse Eisenberg as the businessman decked out in shades, looking too cool for school. You can check it out in the gallery below, along with those new posters. With this new slab of viral content out there, you’ve got to hand it to Warner. It’s a cunning way of capturing the attention of moviegoers, which, the studio might need if it wants to rival Marvel’s next blockbuster.
Batman V Superman: Dawn of Justice will storm into theatres on March 25th, 2016 and stars Henry Cavill, Ben Affleck, Amy Adams, Jesse Eisenberg, Gal Gadot, Jeremy Irons, Laurence Fishburne, Jason Momoa and Holly Hunter.
Fearing the actions of a god-like Super Hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.