The success of John Krasinski’s A Quiet Place is changing the world for the better.
The film’s production company, Platinum Dunes, announced today that it will no longer be diluting classic horror films. The Michael Bay, Brad Fuller and Andrew Form founded shingle has opted to forego reboots and remakes for original content. In an interview with CinePOP, Fuller explained the company’s new stance on reboots and remakes, saying:
“We’ve rebooted enough. We’ve done all of our [rebooted] horror movies. We’re not going to be doing that anymore.”
Platinum Dunes got its start in 2003 with a remake of Tobe Hooper’s 1974 classic, The Texas Chainsaw Massacre. Directed by Marcus Nispel, the film was a financial success, grossing $107 million with a budget of just $9.5 million, but failed to garner critical praise – surprise, surprise. Next, the horror-centric production company decided to reimagine Stuart Rosenberg’s 1979 film The Amityville Horror. The Ryan Reynolds-led fright flick netted a decent profit, but also didn’t win over critics.
Since its inception, all of Platinum Dunes’ remakes and reboots have been financially successful. 2009’s Friday the 13th earned close to $100 million, and 2010’s A Nightmare on Elm Street grossed approximately $116 million, for example. However, the production company’s reboots and critical acclaim didn’t make for good bedfellows, predictably, and they’ve since shifted their focus.
Co-founder Andrew Form elaborated on Fuller’s comment, saying,
“For us, as a company, we’re always looking for original material. And the idea of finding something original was important for us. We made a film where there’s two to three minutes of talking in the movie, where sound is a full character, and it feels like audiences are really responding to those ingredients.”
In recent years, Platinum Dunes has seen its original content soar at the box office. While the production company’s Ouija series and The Purge franchise aren’t exactly certified fresh on Rotten Tomatoes, they’ve certainly pointed Platinum Dunes in the right direction, for the time being. A Quiet Place is far and away their biggest critical hit thus far though and as such, we’re certainly looking forward to seeing them release similar content in the future.