Terrific, Stylish Poster For RoboCop Pushes IMAX Release



Jose Padilha’s eagerly anticipated RoboCop, a big-budgeted remake of the Paul Verhoeven sci-fi classic, has already seen its fair share of awesome advertisements in the build-up to its February release date, from the sleek first poster to a stirring war propaganda piece that we ranked among the best posters of last year, but the film’s latest advertisement may be its coolest yet.

The poster, which you can check out at the bottom of this article, ditches the slick blacks and whites of the film’s first poster, instead opting for a pulpy, graffiti-inspired look that makes the central cyborg (played by The Killing‘s Joel Kinnaman) look both imposing and endlessly cool. The reds double as an introduction to what exactly RoboCop sees from behind that red visor. The shadows dancing around the character’s robotic exoskeleton suggest an inner struggle between good and evil, which fits in well with what we’ve heard thus far about RoboCop’s shady parent company, OmniCorp.

Adding another layer of mystery to the film are the directives featured prominently on the poster. At first glance, they appear similar to the same Laws of Robotics we’re used to in movies like RoboCop, but a fourth, classified directive suggests that OmniCorp may have more sinister motives for pushing the latest “evolution in law enforcement technology.”

Of course, the poster also plays up the IMAX angle. Though RoboCop was not filmed with specialized IMAX cameras, Sony and MGM are pushing it into an IMAX release at the same time as it will hit regular theaters. With a $120 million budget, chances are that we’ll be seeing some pretty spectacular action sequences in Padilha’s remake, so IMAX goers should be in for a treat.

The official plot synopsis for RoboCop reads:

In RoboCop, the year is 2028 and multinational conglomerate OmniCorp is at the center of robot technology. Overseas, their drones have been used by the military for years – and it’s meant billions for OmniCorp’s bottom line. Now OmniCorp wants to bring their controversial technology to the home front, and they see a golden opportunity to do it. When Alex Murphy (Joel Kinnaman) – a loving husband, father and good cop doing his best to stem the tide of crime and corruption in Detroit – is critically injured in the line of duty, OmniCorp sees their chance for a part-man, part-robot police officer. OmniCorp envisions a RoboCop in every city and even more billions for their shareholders, but they never counted on one thing: there is still a man inside the machine pursuing justice.

Check out the awesome new poster below and then tell us, are you going to be queueing up for RoboCop? If so, you don’t have long to wait – the film opens in US theaters on February 12.


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