Screengrab via YouTube

The ‘Barbie’ map controversy, explained

How a doodle got the film banned.

Barbie has been highly anticipated for months, with fans speculating about everything from the cast to the soundtrack and even the plot, which has been held tightly under wraps. When an official trailer finally dropped, one aspect caused so much controversy that the release of the film was banned in Vietnam.

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One image depicts Margot Robbie’s Barbie as she talks to Kate Mckinnon’s character. Behind her is a childlike drawing of a world map, supposedly depicting Barbie’s journey into the human world. According to Vietnamese officials, the map depicts the South China Sea and the nine-dash line.

This depiction demonstrates China’s claim to that area, which is disputed by Vietnam as well as other countries in the region including Indonesia, Malaysia, and the Philippines.

@yahoonews

The highly anticipated #Barbie movie is in the middle of an Asian geopolitical controversy, which has led to its ban in #Vietnam just weeks before its release. Film regulators in the #Philippines are also threatening to join Vietnam in banning the Warner Bros. movie nationwide over the controversial NineDashLine. #maps #barbiemovies #barbietiktok #news #entertainment #yahoonews

♬ Barbie & Ken – Bombshell Blonde

Vietnam claims that this image is illegal and violated their sovereignty, however, representatives at Warner Bros. refute any accusation of an intentional political statement.

They shared with Variety that the image is, “a childlike crayon drawing” and “The doodles depict Barbie’s make-believe journey from Barbie Land to the ‘real world.’ It was not intended to make any type of statement.”

Despite the controversy, Screen Rant predicts Barbie‘s opening weekend to amass $93 million. The highly anticipated film has gained traction all over TikTok and Instagram and has expanded its marketing tactics to limited edition products with Xbox, Homesick, Coldstone, and of course Mattel.

Excited fans can see the movie starring Margot Robbie, Ryan Gosling, America Ferrara, and so many others on July 21 only in theaters.


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Author
Jensen Bird
Jensen is a Freelance Writer at We Got This Covered. She specializes in TikTok and social media content. She is currently pursuing her M.S. in Journalism at Columbia University and has a degree in Foreign Language & Communications Media. Jensen spends way too much time scrolling on TikTok and is grateful for a position that lets her write about it.