An element of hyperbole is required when it comes to the marketing campaign for any major Hollywood blockbuster, but The Flash seems to be suffering from a case of being overhyped more than most.
We’ve been hearing for months that the long-awaited solo debut of Ezra Miller’s Scarlet Speedster was poised to go down in the history books as one of the greatest comic book adaptations of all-time, with company men David Zaslav and James Gunn’s opinions being counteracted by high praise coming from more unlikely sources such as Tom Cruise and Stephen King.
Early screenings and an avalanche of previews kicked off to ensure the buzz continued gathering momentum, but it’s ended up having opposite effect. A 71 percent Rotten Tomatoes score doesn’t even put The Flash among DC’s 20 best-reviewed movies, while even industry insiders have questioned Warner Bros.’ strategy of repeatedly telling everyone how great it is before people have had the chance to make their own minds up.
Just when you thought things couldn’t get any stranger, though, The Flash has started sneaking reactions from fan accounts into its promos. If you can’t rely on Flash Film News for an unbiased opinion, then who can you trust?
Not only that, but eagle-eyed users then spotted glaring grammatical errors in other responses, which is hardly the most professional approach for a multi-billion company to take.
Naturally, The Flash will live and die based on its box office numbers and little else, but it does leave the sneaking suspicion that perhaps the plans to gather unstoppable momentum for the multiversal epic began a little too early.