The first, full trailer for Michael Bay’s Transformers: Age of Extinction dropped last night and offered a glimpse at how the world now sees the robots in disguise. It showed us more of the same (big explosions, people running away from those explosions and big CGI robots fighting other big CGI robots), but the tone suggests something a bit darker than what we’ve seen from the series so far.
In case you didn’t notice, hidden amongst the explosions and Dinobots were little viral marketing clues for fans to explore. A billboard near the beginning of the trailer says “Remember Chicago,” which is obviously a nod towards the city’s destruction at the end of Dark of the Moon. The billboard also comes with a phone number (855-363-8392) urging people to “Report Alien Activity,” suggesting that humanity isn’t very keen on the idea of Autobots and Decepticons running around and blowing stuff up.
Calling the phone number leads to the film’s viral website (www.transformersaredangerous.com), which at the moment only has a poster (seen below) and a few social network links. With the marketing campaign now in full swing though, in anticipation of the June 27th release date, you can expect to see the website to fill up with all sorts of hints and clues over the next few months.
As always, we’ll keep you posted when we hear anything more.
What do you think of the Transformers: Age of Extinction viral marketing so far? Are you excited to see what direction the film will head in? Sound off below!