By switching up its summer release slate, 20th Century Fox are now faced with upping its marketing techniques for Poltergeist. Originally positioned for a late July opening, the spooky remake was moved up by two months and is now set to open nationwide at the end of May. That’s only eight weeks to build anticipation, muster excitement and to generally make sure there are sufficient bums on seats when the movie debuts.
February marked the arrival of the film’s first teaser trailers, both of which sought to distance this rebooted modern day version from Tobe Hooper’s 1982 original. Once again, the introduction of a new type of evil unseen ghostie is front and center in this first TV spot, which you can check out for yourself above. While the domestic and international previews flesh out the backstory and pile on more scares, this creepy morsel is still well worth a watch.
Monster House director Gil Kenan is at the helm here alongside Evil Dead creator Sam Raimi, who produces. In contrast to Hooper’s version, this modern-day spin follows Rosemary Dewitt and Sam Rockwell’s family as they are subjected to a particularly nasty spirit intent on keeping their daughter trapped in another dimension.
Poltergeist arrives to terrify audiences on May 22.
Legendary filmmaker Sam Raimi (“Spiderman,” “Evil Dead”, “The Grudge”) and director Gil Kenan (“Monster House”) contemporize the classic tale about a family whose suburban home is haunted by evil forces. When the terrifying apparitions escalate their attacks and hold the youngest daughter captive, the family must come together to rescue her before she disappears forever.
Source: First Showing