Warner Bros. Has A New Strategy For Its DC Roster: Make Good Movies

It’s no secret that the fledgling DC Extended Universe is in need of some quality.

Wonder Woman notwithstanding, Warner’s superhero franchise has been raked over the coals for its lackluster stories and poor character development, which is made all the more disappointing when you consider the number of big-name heroes residing in the DC vault.

But whereas the likes of Justice League, Suicide Squad and Batman V Superman all slipped into mediocrity, Warner Bros. film chairman Toby Emmerich has vowed to course-correct the DCEU with a slate of good movies, beginning with Aquaman.

Via Entertainment Weekly, Emmerich conceded that good films tend to perform better all across the board. How about that!

I think the good movies work better. Somebody once said the best business strategy in motion pictures in quality. And I think in a world of Rotten Tomatoes and social media, what’s been proven the better the movie — particularly in the superhero genre — the better it performs. You can’t hide the bacon anymore.

And make no mistake, Toby Emmerich is overly confident that Aquaman will live up to its own sky-high expectations, and herald the first step toward a new and improved DC Extended Universe.

I would say no matter what, the better the movie is the more advantage it is. Now when you’re talking about art, I do believe that it’s tough to judge art at the moment when its presented to the world….But I would say there are movies that are right for their time, that an audience is ready for, that’s in sync with the zeitgeist, and I think you need a movie whose quality is recognized at the moment of release so it’s in touch with the culture of the moment.

He added:

We’re at a unique moment around the planet and certain types of movies are working better than others at this moment of time. And I do think Aquaman will sync up with the global culture zeitgeist of what’s happening right now.

Aquaman makes land on December 21st, and when it does, James Wan will serve up a “sci-fi fantasy film” the likes of which we’ve never seen before.