the flash
via Warner Bros.

Warner Bros. touts ‘The Flash’ as ‘the first new release movie to hit the blockchain’ like it’s something that won’t be ridiculed

Do people even still care about NFTs?

Ever since it first landed in theaters with a dull thud, The Flash has been setting new benchmarks wherever it goes, and absolutely none of them have been of a positive nature.

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Among its many accolades is the steepest second-weekend box office drop in DCU history – and second of all-time in the entire superhero genre ahead of only Morbius – while it was removed from a record number of theaters just one week later, and is destined to emerge as the single biggest bomb in its franchise’s history. But wait, there’s one more useless accolade hiding just around the corner.

the flash
Image via Warner Bros.

For reasons that defy both comprehension and explanation, Warner Bros. has made a point of using social media to actively celebrate The Flash as “the first new release movie to hit the blockchain” thanks to its upcoming debut on Web3 that promises all sorts of utterly pointless goodies and bonus features, which is already coming under sustained fire online.

Do people even care about NFTs anymore? And if they do, are those people interested in “exclusive tokens” that can only come from purchasing one of the biggest money-losing disasters in cinematic history in order to lay hands on them? There’s an ass for every seat as the saying goes, so maybe there’s going to be a rush to secure poorly-pixelated virtual words that are about on a par with The Flash‘s CGI.

Warner Bros. is pretty much broke at this point, so it’s not really surprising it would turn to an outdated fad to try and drum up sum extra cash.


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Scott Campbell
News, reviews, interviews. To paraphrase Keanu Reeves; Words. Lots of words.